Web · Social · Paid · AI
Pocatello, Idaho
Make your business louder
Decibel Development is an independent studio for websites, social, paid ads and practical AI. We help good businesses get heard by the people already looking for them.
Move to light up the sound. Click to send a pulse.
You're great at what you do. Too few people know it. We build the site, run the channels and turn up the signal until the right people hear you.
- Studio
- Independent, founder-led
- Based in
- Pocatello, Idaho
- Works with
- Small businesses, anywhere
Five channels. One mix.
Each service is a channel in the soundtrack. Pick one to see what's included, and drag its fader to change how loud it plays.
Press play to hear the Decibel mix
Each service below is one layer of the track. Drag a fader to change its volume, or solo it.
Not sure which channels you need? Tell us about the business and we'll suggest a mix on a short call.
Plan my mixClients we've made louder.
A telehealth brand, a grooming salon, a landscaping crew and an arts council. Different rooms, same job: easy to find, easy to choose.
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Feel30
Landing pages, conversion copy and product storytelling, delivered as a design system the in-house developers could ship without guesswork. Read the case study →
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Pawfect Shine
A new Pocatello grooming salon, found first by dog owners searching nearby and kept busy with local ads that send people straight to booking. Read the case study →
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Kendell Landscaping
A premium, season-aware site for Southern Idaho's landscaping crew, built to turn a yard-proud homeowner into a free estimate request. Read the case study →
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Bingham Arts Council
An editorial redesign for a volunteer arts council founded in 1979: six exhibitions a year, artist members and sponsors, all easy to find and easy to join.
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Your business
Next up. Tell us what you do and who needs to hear about it.
Five steps from first call to launch.
Every project runs in the same order, so you always know where it stands and what comes next.
- Soundcheck · −24 dB
Step 1: Discovery
We learn the business, the customer and the competition, and audit everything you already have.
You get a one-page brief and a priority list.
- Arrange · −18 dB
Step 2: Strategy & wireframes
Sitemap, messaging, channel plan and wireframes. The structure gets agreed before anything gets pretty.
You get a sitemap, wireframes and a channel plan.
- Mix · −12 dB
Step 3: Design & build
Design in Figma, then build. Copy, creative and campaigns are produced alongside the site, not bolted on later.
You get designs, a staging site and launch creative.
- Master · −6 dB
Step 4: Testing & polish
Speed, accessibility, SEO basics, tracking and a pass on every device before anyone else sees it.
You get a QA report, analytics and tracking.
- Live · 0 dB
Step 5: Launch & grow
Launch, then keep it loud with ads, social, AI workflows and a monthly report in plain English.
You get the launch, training and monthly reports.
Small on purpose.
Decibel Development is an independent, founder-led studio in Pocatello, Idaho, working with businesses across the country. You work directly with the person designing and building your project, from the first call to the monthly report.
That keeps decisions fast, budgets honest and nothing lost in a handoff.
- Figma
- Custom code
- Meta Ads
- Google Ads
- AI-assisted production
Clear beats clever.
If a customer has to think about what you do, they won't. Every page leads with the plain answer.
Fast is a feature.
Slow sites lose people before they read a word. We build lean and measure load times before launch.
Measure what pays.
Calls, bookings and sales. We report on the numbers that pay your bills and skip the vanity charts.
Let's make some noise.
Tell us where you are and where you want to be heard. Expect a reply within one business day with next steps, not a sales deck.
- andrewnickell@gmail.com
- Studio
- Pocatello, Idaho
- Hours
- Monday to Friday, 9 to 5 MT